The Trade Desk has become the fastest growing demand-side platform in the industry. Located in Boulder and founded in 2009, the startup "powers the most sophisticated buyers in advertising," by providing a self-service platform that allows ad buyers to manage data-driven advertising campaigns across various advertising mediums. The platform provides their clients with the most expressive bid capabilities, full-funnel attribution, and detailed reporting.
In addition to being named one of the top 10 most promising companies in America by Forbes, the Trade Desk has also gotten praise for their company culture. Outdoor Magazine named them one of the best places to work in the nation, and Fortune Magazine ranked them as the 12th best place to work for millennials. The Trade Desk has a self-described culture of "relaxed-intensity," which comes from being the industry leader. Their Boulder office is right on Pearl St. and includes a fully stocked kitchen (with a craft beer refrigerator), nerf wars, and a game room.
The founder and CEO of The Trade Desk, Jeff Green, left Microsoft in 2007 and started The Trade Desk two years later with the goal to bring unparalleled sophistication to online advertising. The company recognized that the most valuable information in advertising is knowing an advertisement's worth: who sees it, how it makes them feel, if it gets the company business. This information was previously impossible to get, but the shift to a digital world made it possible.
The Trade Desk gives their sophisticated clients software and tools that gives them nearly limitless ability to use the data they have and make better decisions. They provide buying tools, reporting tools, data, management, attribution, and ad serving all in one place. This helps media buyers make better informed decisions and as a result spend their advertising budgets more effectively.