Company Profile: SquareTrade

SquareTrade is an extended warranty provider for consumer electronics and appliances. The protection plans SquareTrade provides are unlike any others: they cover spills and accidental damages--the most common way devices are damaged. 

SquareTrade began because the founders noticed that the warranty industry couldn't keep up with the continuously evolving technology. The company was founded with the mission to give people protection that covers the mishaps of everyday life, and treat customers the way they'd want to be treated. 

The company has been continuously honored and rewarded for their excellent customer service, modern warranties, and company culture. Awards include the Stevie Winner for Customer Service Department of the Year (2015 American Business Awards), Trustpilot award for Exceptional Customer Service, Best Place to Work in the Bay Area, Global Business Excellence award for customer service, and many more. 

Additionally, SquareTrade's co-founder, Steve Abernethy, has been recognized as a top CEO. While accepting his Stevie Award for Maverick of the Year in Customer Services, he said the company was proud of their impact on the industry:

With no scripts, no quotas, and no inquisitions, we are changing the way people think about customer service. We combine innovative technology with skilled, empathetic agents to deliver an excellent customer service experience every time--regardless of how customers choose to interact with us. 

Although there are many warranty plans out there, few cover basic drops and spills. What's worse is that making a claim with most warranty companies is a hassle, and getting a new device is even worse. Filing a claim with SquareTrade is different--there are no questions asked, and customers are promised to receive a new device within just five days. 

After dunking, dropping, bending and freezing the new iPhones, as well as the new Samsung Galaxy Note5, SquareTrade got its answer. Note, the correct Breakability Score for the iPhone 6s is 4.5. The Breakability Score for the iPhone 6s Plus is 5.

SquareTrade also has a YouTube channel where they show their research on damaged consumer technology. The company has different robots and machines to show how, and under what circumstances, they'll break. SquareTrade has videos comparing the iPhone 6 and 6S to the Samsung Galaxy, showing how long phones can survive in extreme temperatures, and more.